Reuters reports Fujifilm Holdings does not infringe on Polaroid trademark

GaryPageau , ,
FUJIFILM launch the instax SHARE SP-3 comes in two colors

According to a Reuters report, Fujifilm Holdings Corp. said in a lawsuit filed on Monday its Instax series of instant cameras and film do not infringe on trademark and trade dress rights owned by the successor to Polaroid Corp.

Fujifilm is asking the U.S. District Court in Manhattan to grant it declaratory judgment against Polaroid trademark holder PLR IP Holdings LLC finding it does not infringe on Polaroid’s purported trademark and trade dress rights by using a square shape for the paper border surrounding instant photographs.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.